Why You Should Embrace the Commercialism of the Holidays
@ 7:01 amMy partner and I went to Gay Days at Disney World in Orlando for the first time in June of this year. You may have read stories in the press about the economic impact of this yearly event, but it’s not news to the people who work there. We took cab rides on several occasions, and I think every single cab driver mentioned how they were working all weekend because it’s their best weekend of the year. Hotels all over the area host parties and events for the occasion. An event that used to draw criticism and controversy, including boycotts by religious groups and signs at park entrances warning patrons of large numbers of gays and lesbians, has given way to businesses tripping over each other to welcome and provide products and services to those same people. This is commercialism in action.
Sodomy was illegal in Texas until the U.S. Supreme Court struck down the law 4 years ago, but you wouldn’t know that from looking at the official web site of the Dallas Convention and Visitors Bureau. Just click on Diverse Dallas on the right-hand side, and up comes a page with 4 links - Asian, African-American, Hispanic, and GLBT (complete with a picture of two handsome men raising their glasses together). The site helpfully provides a list of TAG-Approved hotels and other resources for GLBT visitors to Dallas. The Bureau isn’t providing this information as some selfless act of charity or the because of some new enlightened legislation - it’s because local businesses want your money and the city wants the taxes. Commercialism pushes them to be inclusive and welcoming in order to sell their products. Read the rest of this entry »







