Don’t Let Networking Be a Cash Drain on Your Business
@ 7:41 am
Is attending networking events draining your business cash flow dry? Are you being eaten alive by the high cost of memberships, dues, and business dinners? Perhaps it is time to rethink your networking strategy.
Networking is perhaps the #1 way to build a business and career. I spoke about what real networking is all about in a recent post. It is not sleazy salesmen in cheap suits and it is definitely not business card exchanges that leave you with three inches of recyclable trash in your hands and no relationships to show for it.
With some networking events costing hundreds of dollars, mediocre dinner meetings costing $50 and up, and the cost of travel spiking with every moment that ticks from the funky Bush/oil company co-Presidency, you can easily drive your business budget in the ground. Any good business person knows that you need to have a real return on your investment of time, money, and energy to make any business undertaking worthwhile. So, how can you best apply those principles to the business of networking? Read the rest of this entry »











