Neworking - It’s Not What You Think
@ 11:07 amI have to say years ago when a colleague kept pushing me to network more I was so resistant. Even though I didn’t like the jobs or career I was in I didn’t see the connection. I always had a gut feel that equated networking with undesirable things (for me) like politics and sales in the used car salesman vein. It reminded me of all those years growing up where I was never popular, struggled fitting in, and seemed to experience rejection from my school peers on an almost daily basis. Certainly not an inspiring picture. It didn’t exactly have me clamoring to print a business card and head out the door.
What I’ve since learned now that I am a business owner is that networking isn’t any of that. Well, in some circles it still is…a flurry of desperate people trying to hand out as many business cards as possible. However, effective long term networking that matters isn’t that at all. It is about being open and creating relationships.
This morning I had the pleasure of listening to productivity expert Neen James speak on the topic of sales. She’s a lively Aussie who is known for her energetic presentation style. She started the presentation by throwing the old model of selling into the rubbish. “It is not about closing the sale. It is about opening a relationship.” As I’ve come to learn business success is all about relationships. Sure you need to deliver the goods (product or service), but you need good relationships if you are going to be successful over the long haul. Read the rest of this entry »








