Come See the Softer Side of Money
At Ramit Sethi’s popular I Will Teach You To Be Rich blog, I provided a guest post on Friday about How Men’s and Women’s Magazines Write about Money. Here is the opening:
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Investment advice comes in all shapes and sizes. Grab a few back issues of Esquire and a quick scan of its ‘œinvesting’ columns reveals ‘œinvesting’ advice. For example, they give opinions on buying Wal-Mart, selling Apple, and buying the Baby Bells vs. Cable Companies.
But do the same with O, the Oprah Magazine and this is what the editors categorize as ‘œinvesting’:
- How to buy life insurance
- The basics of financial planning and investing
- Home finance basics everyone should know
- Know how much home you can afford
- How to play rollover with your 401(k)
So here’s my Aha! moment: why do men get ‘œinvesting’ advice in their magazines and we get financial basics in ours?
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In this week’s Carnival of the Insanities.
Nina-
Nicole from Blogher here. This is a really frustrating puzzle. In my personal finance talks, women commonly do have a much lower baseline of knowledge about investing. In appealling to women you need to market in a way that attracts them and unfortunately my hard finance, MBA number crunching is a turnoff for MANY WOMEN. I am really struggling with this one. Your last few articles really drive so many of the issues that I struggle with home.
Nicole