“Before you try to keep up with the Joneses, be sure they’re not trying to keep up with you.” — Erma Bombeck

Next DoorLast week, I mentioned how some women use cash as a way to hide (from their partners) how much they spend on personal indulgences. Scott Medintz at CNNMoney.com reported on a survey that revealed how people hide the truth about money and not just to their spouses.

The article called Secrets, Lies and Money asserts that, “Outside of marriage, most of us claim we don’t lie about our money as much as we just keep quiet about it. In fact, these days people are just as uncomfortable talking about money as they are about sex: Half of the survey takers said they consider money a sensitive topic. Far fewer said the same about politics or religion.”

“While we may be shy about disclosing our financial situation, however, we’re still intensely concerned about what others may think of it. About three out of every 10 people surveyed admit that they have misrepresented their professional or financial success to family or friends.”

According to JJ Jordon, gay men aren’t any different. He writes, “I believe that gay guys are particularly prone to the ‘keeping up appearances‘ syndrome. Gay men just seem to really, deeply worry about what their peers think of them – whether it’s how they dress, their physical appearance, or their financial situation.”

“In the case of finances, keeping up appearances can be very dangerous. Instead of truly striving for financial security by avoiding consumer debt and paying down mortgage debt, many gay men feel compelled to ‘show off’ their relative ‘wealth’ by purchasing cars and clothes and homes and trips and all kinds of things they can’t afford.”

Kathleen Gurney, CEO of Financial Psychology says, “Americans often think their neighbors and friends have much more than they do and they’re the ones living a sham but there’s a very good chance that their friends and neighbors are in the same situation.”

There’s a lot of pressure to keep up a successful image. Shira Boss the author of Green with Envy: Why Keeping Up with the Joneses is Keeping Us in Debt writes, “We convince ourselves that our problems are ours alone, and we spend so much of our time hiding our angst, which causes more stress. What I learned is that everybody struggles with issues around money, nobody is completely happy and comfortable — and knowing that is a huge relief. We feel less alone.”

Meanwhile back to the CNNMoney survey: “It’s encouraging that many who took the survey do recognize that keeping money secrets–from others as well as themselves–can have consequences. Roughly one out of five say their deceptions caused them to make bad investment decisions. Nearly a quarter worry that keeping secrets hurts their relationships. Almost one out of three see that some secrets may prevent them from reaching their financial goals.”

Laura Rowley at Yahoo Finance concludes, “To overcome money envy, we need to figure out our purpose, identify what we love and value most, and make our money obey our values by setting specific financial goals. Because if we achieve the things we value most, we’ll be less riveted by what the neighbors are doing.”

“This isn’t a one-time exercise, but a lifelong struggle. The Joneses, the media, and American culture will forever seduce us to betray what is genuinely meaningful for what is comfortable, beautiful, and enviable.”

So open up about money and feel free at any time to join the conversation at Queercents.